Nike instructs customers to ‘be kind, be inclusive’ in response to Dylan Mulvaney partnership

Athletic apparel giant Nike has doubled down on its decision to use a transgender influencer. Dylan Mulvaney In marketing campaigns to promote the company’s women’s clothing.

On Nike’s verified opinion Instagram accountThe company instructed customers to “be kind, be inclusive… let’s cheer up.”

The response came as he called for a boycott of the organization, shortly after Mulvaney, who identifies as a woman, was paid. social media Content Dance by Nike Women’s Sportswear.

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The Nike logo in Los Angeles on April 12, 2016. (Reuters/Lucy Nicholson)

Olympic swimmer Sharon Davis He is among the athletes who are asking customers to stop buying Nike products.

Davis, who won a silver medal at the 1980 Moscow Olympics, said Nike’s decision represented a “step-up” after some sports organizations created categories that protected biological women in competitions.

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“It’s very frustrating. We go two steps in protecting women’s sport at World Athletics and swimming in England and then Nike does this,” Davies told Dan Wootton on GB News tonight.

“The ad feels like a parody of what women are. In the past, ‘run like a girl’ was considered an insult, and here we have someone behaving very unsportsmanlike and very unsportsmanlike. And only 1% of America’s sponsorship dollars goes to sports.” It’s very frustrating when women leave. It’s like Nike kicking it in the teeth.”

The exterior of a Nike store in Miami on November 30, 2022 (Jeremy Moller/Getty Images)

In a social media response Friday, Nike pledged to remove any comments that were not “in the spirit of a diverse and inclusive community.”

“You are a vital part of your community’s success! We welcome comments that contribute to a positive and constructive conversation: be kind…be inclusive…encourage each other…hate speech, bullying, or other unspiritual behavior cancels out a diverse and inclusive community,” Nike wrote.

Nike has recently experienced a general sales upturn, especially after England soccer star Chloe Kelly showed off Nike gear after scoring a goal in the game. World Cup.

In the year England’s Chloe Kelly celebrates after scoring her team’s second goal during the UEFA Women’s Euro 2022 Final match between England and Germany at Wembley Stadium on July 31, 2022 in London. (Alex Livesey/UEFA/UEFA via Getty Images)

Davis pointed to the company’s past treatment of other athletes regarding the clothing Mulvaney wore in the ad.

“Dylan promotes sports bras when there’s nothing to put in a sports bra, when it’s really important for women to have proper support when they play sports. It doesn’t make sense.”

“Allison Felix, a longtime Nike sponsor, is one of the greatest track athletes in the world. Then when Allison got pregnant, something happened to women and they cut her sponsorship by 70%. Women are being done. It’s completely disrespectful these days, especially when physiology is changing so much in the world of sports. will be accommodated.

Caitlyn Jenner He also talked about Mulvaney’s partnership with Nike.

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Mulvaney has worked as a comedian, appeared in Broadway plays and has a large social media following. Malvani’s compensation for paid social media posts has not been disclosed publicly.