New Amazon Music feature to match songs with mood

Sometimes the best way for teenagers to share their feelings or to know their feelings Mental healthit’s a favorite song.

This is the foundation of high adolescence.”Get the sound out: When you can’t speak, play it.(Opens in a new tab)“A new campaign partnership between the Advertising Council and Amazon It aims to help parents and caregivers find a common language – music – with their teenagers.

Launching Thursday, the campaign will take advantage of Amazon’s vast music library of more than 100 million songs A new interactive tool(Opens in a new tab) Combining key emotions with relatable tracks, many of which are familiar hits like Coldplay’s “Fix You,” Billie Eilish’s “Lovely,” and Selena Gomez’s “Me and My Mind.”

Parents who notice their child is struggling but can’t break through the usual teenage resistance to explore their feelings through conversation can use the interactive tool to find and share an appropriate song, such as “Talk Later?” or “Everyone can be sad sometimes.”

The tool is available in both English and Spanish. A Two minute movie(Opens in a new tab) Accompanying the campaign is a Spanish-speaking mother and daughter navigating strong emotions and using the interactive tool.

“Our goal is to help parents and caregivers support their children’s emotional well-being, especially during those tumultuous teenage years. Music,” The Ad Council’s chief campaign development officer Heidi Arthur told Mashable in a statement. “We know this digital experience will help spark some powerful and important conversations.”

The Sound It Out campaign is the Ad Council’s latest effort to help teenagers talk about their feelings and mental health. of Take an awkward campaignLaunched in 2018, it’s designed to help teens and adults learn how to ask friends about their safety.

Sound output comes after high. Emotional and mental health problems in teenagers. A A recent report from the Centers for Disease Control and Prevention (CDC)(Opens in a new tab) In the year It found that in 2021, teenage girls experienced high rates of sexual assault and grief, and three-quarters of LGBQ+ teens reported persistent feelings of sadness or hopelessness., Nearly one in four LGBQ+ teenagers report a suicide attempt.

When parents use Sound It Out’s interactive tool, they can search for emotions such as scared, confused, inspired, heartbroken and happy. Those sentiments yield song hits like “Breathin'” by Ariana Grande, “Ordinary People” by John Legend, “Girl on Fire” by Alicia Keys, “Call My Name” by The Weeknd, and “Good Feeling” by Florida.

Once parents know which song they want to send, they can ask Alexa on an Echo device or the free Alexa app to share it with their toddler, who will receive a notification in the app. Kids can listen to the song at their convenience, and the song can be played on any Alexa-enabled device on Amazon Music’s Free, Prime, or Unlimited plans. Alexa must be enabled to use the device. Amazon is not collecting personal user data on the campaign landing page that includes the interactive tool.

In addition to the interactive tool, The campaign has a website.(Opens in a new tab) Dedicated to helping parents and caregivers start meaningful conversations about emotional well-being with their teens. The “Conversation Starter Pack” provides encouraging responses to help parents and teens talk about their favorite music artists, close friends and family members, and topics that have been upsetting or upsetting them lately. A Specific Guide to Emotions provides basic information, including grief, sexuality, racism, and grief, and offers ideas for starting relevant conversations with teenagers.

Alan Moss, Amazon’s vice president of global ad sales, said, “The Ad Council’s initiative aligns well with our goals to create open, inclusive and active conversations around mental health and better serve our customers, employees and community.” “Music has always been a vehicle for communication, and ‘Sound Out: When You Can’t Talk, Play’ gives parents and caregivers another tool to connect with their teenagers.”

If you are feeling suicidal or experiencing a mental health crisis, please talk to someone. 988 Suicide and Crisis Lifeline You can reach 988. Trans Life Line at 877-565-8860; or The Trevor Project at 866-488-7386. At 741-741, type “START” into the crisis text line. Contact or email the NAMI Helpline at 1-800-950-NAMI, Monday through Friday, 10:00 a.m. – 10:00 p.m. [email protected]. If you don’t like the phone, consider using the 988 Suicide and Crisis Lifeline chat crisischat.org(Opens in a new tab). Here a List of international resources(Opens in a new tab).