Lamborghini Revuelto or how to sell emotions

Editor’s Note: This is the second part of a two-part series. Check out our first impressions of the Lamborghini Revuelto here.

Buying a super car. What does it really look like?

To the uninitiated, it may seem like something the super-rich do on a whim. But in reality, it involves a lot of careful planning and attending to every detail of your new, ultra-expensive, ultra-lightweight, ultra-fast gaming rig. And then you have to wait for it to come, sometimes for years.

On the part of the manufacturer, it takes a lot of man-hours to produce the car, with highly skilled workers making sure every detail of the interior and exterior of the car is correct and adjusts to the needs of the future owner.

Soon after they revealed the new one Lamborghini Revuelto, the company’s first ever hybrid supercarThe company gave journalists a tour around the factory, where the production of Revuelto is increasing significantly before starting to send it to customers.

The Revulto is perhaps the most aggressive-looking Lambo ever, given the company’s history.
Credit: Stan Schroeder/Mashable

It evaluates the accuracy of the Lamborghini product line

If I could describe the Lamborghini product line in one word, it would be accurate. In one part of the factory, carbon fiber tubes are being molded and laminated to create Revelto’s ultra-lightweight monocoque. In another, the vehicle’s bewilderingly complex, new hybrid drivetrain is being painstakingly assembled. In some areas, photography is prohibited; Some are completely off limits, and we can only see them from afar.

The attention to detail and the beautiful materials used in the construction of the supercar can be seen in every corner. For example, the napa laser used in car interiors is first tested in a large machine equipped with four projectors and electronic pens that allow the worker to mark the parts to be cut without even touching the skin. Then the skin goes into an automatic cutting machine, which has knives that come down from above and removes the marked bits precisely. I ask, why go to such trouble to cut the skin? One of the company’s engineers replied that Lamborghini wanted to ensure that the leather would not be damaged in any way.

The leather that goes into Revuelto is sourced from northern Italy and is not touched unless necessary.
Credit: Stan Schroeder/Mashable

Company officials remind us how highly skilled the workers at the factory are. You can’t start working on a real Lamborghini on your first day at work; Some roles require weeks of specialized training; For some workers, they have to train for at least six months before starting.

Lamborghini buyers can choose from a variety of color combinations for both the exterior and interior of the car, and they can also choose small details like custom graphics stitched on the seats. In one of the factory’s rooms, we see another way to make the customers feel special: a large table has been set up for a dinner party for the first Revelto buyers, who will enjoy good Italian food while looking at the interior of their halfway house. Collected, future Lambos.

At this point the passenger (pilot) gets her own display.
Credit: Stan Schroeder/Mashable

Revuelto’s customization extends to the data

In the Revuelto, customization extends to the car’s infotainment system. The old Lamborghinis weren’t much of a show; Many of the buttons and switches you’ll find in the Aventador are there to evoke the feeling of being in a race car, or perhaps even a rocket.

The Revulto still has its fair share of physical gizmos to install, but it also has three displays: one for the aircraft (that’s the driver), one for the co-pilot (that’s the passenger), and a center display that looks at you. You’ll find it in most modern cars – it shows incoming calls, climate controls and media lists. All can be customized by dragging, dropping and repositioning different items with simple touch gestures. Yes, it’s not exactly unheard of (Lamborghini’s new Huracans have a similar, albeit smaller, center display), but for Lamborghini’s flagship car, it’s a big leap forward. Apple CarPlay as well Android Auto Support is here, I’m told, and if you want to talk to Lambo, you’ll talk to him. Amazon AlexaWhich is the only voice assistant on board.

The infotainment system’s UI looks like something out of a computer game, which can be good or bad depending on your preferences.
Credit: Stan Schroeder/Mashable

I asked Lamborghini’s CTO, Rouven Mohr, about the car’s hybrid drivetrain and screen-friendly interior, and whether these might alienate the company’s longtime fans. “Our customers know this is the way forward. But believe me, the Revelto is still Lamborghini,” he said. All the traits that make a Lambo a Lambo — the nutty acceleration, the growling sound, the outrageous design — are still here, Mohr assured me. And the most important element of Lamborghini, the emotion it evokes, is more powerful than ever, he said.

We ended the day with a photo shoot with Lamborghini executives and an interview next to another Revelto. Sitting in its incredibly low seat and playing with the instruments, it’s easy to forget that this thing isn’t something most people, including me, can afford. Still, it’s the Revuelto that starts around $600,000. Selling like hot cakes(Opens in a new tab). If you want one and have the money to buy it, you have to wait about two years to get it. As always, it’s free to fantasize about owning one.